WELLNESS And Plitzer
This word refers to the philosophy of well-being: life in the norm, in tone, in a good mood.
Today it is an entire industry. It has arisen in the early 80-ies, as the industry of health and beauty. In our daily life it is still a new concept. In Russia it is associated mainly with fitness, spa, tourism. And this, of course, correct. But, nonetheless, wellness-is something more than all abovementioned.
Today, wellness can be defined as the provision of healthy products and services, that can make people healthier, more attractive, can slow down their aging process and preserve youth and save the ability to enjoy life. It is very important nowadays.
As specialists calculated about $ 1 trillion will come from this industry in next 10 years.
Who counted?
Paul Zane Pilzer – an economist of world renown. A person that actively engaged in research of the world market, upcoming trends in its development, a man who studies macroeconomics, who makes predictions about place where the money will lay in the coming decades, it was he who had predicted the computer boom. In his book – bestseller “wellness revolution of 2010″ he gave this figure.
No one has reason not to trust forecasts that specialist.
Being the youngest worker in City Bank when he was 22 and the youngest vice president of this bank in 25 years, Paul Zane Pilzer simultaneously began to develop some independent projects that have brought him his first million dollars in 26 years, and the first $ 10 million when he was 30 years old.
When he was 24 he was appointed as assistant professor at New York University, where he taught for 20 years. Pilzer was a commentator on National Radio and CNN and an economic adviser of two U.S. presidents.
He defines Wellness as an industry that will create wealth of the new millennium.
Russia can not be out of this trend. Philosophy of wellness, namely: the philosophy of well-being – in length of time will necessarily lead to massive shifts in our society. By the way, this is already happening: the scope of services gradually adapts to new trends – there are special shops, special departments, offering healthy food, even fast-food outlets introduce low-calorie dishes in their menu; network of clubs and fitness centres are growing. Nevertheless, we should understand that all this is not wellness, but banal norm of life, to which Russia is gradually coming.
Wellness – it is a new technology. It is information that changes the way of thinking.
We must conclude that power of the word «wellness» is obvious. It definitely evokes associations with health, success, wealth and power. Buy does it mean that soon we all will be healthy, handsome, rich, successful?
No. Just the existence of goods and services under the name of such a strong term as «wellnes», is not a guarantee that all we will be happy. We must desire to live differently.
But life – is movement. Without movement, progress is impossible!
Health – this subject is again very popular to lots of people. It comes as no surprise that now lots of our friends look after themselves with increased assiduity. And while one part of people looks for taking care of themselves, the other one is looking for how to arrange health and wellness business. Those who are going to set up this business, require some information regarding health & wellness programs to be successful in it.
And it is the very time to remind we are living in the epoch of high technologies. Avail yourself of the web network to find out anything needed and how to buy anything you want on the best terms available on the market. Say if you need vitamins for weight loss, use Google and other search engines to find it. Go to forums and sites, subscribe to RSS feed – all this will assist you to achieve your goal.
